Practical tools for founders, small businesses, and growing teams.

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Selected Work
9:41
MealPal
MealPal
Your full week of meals, snacks, and household restocks — dynamically built around your budget, tastes, and schedule. Groceries handled.
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9:41
Running…
Reviewing documents from Drive…
Checking the signatures…
DealDesk
Transaction review across 50+ documents in minutes. Flags risks, missing signatures, and compliance gaps — so your agents close with confidence.
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9:41
Finish Line Forecast
PaceIQ
Enter your training and performance metrics. Compare against real competitors at your exact race and get dynamic placement predictions and recommendations.
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The Approach
Good fit for

Founders & prototypers

Solo builders and early-stage teams who need a working prototype, not a roadmap. I ship in weeks, not quarters, so you can put something real in front of customers or investors fast.

Small businesses

Service businesses, professional firms, and local operators who keep hearing about AI and want practical help — not another vendor pitch. We start with one specific problem worth solving and build from there.

Growing companies

Operators at established companies launching their first serious AI work. Senior pedigree without the Big 4 price tag. I embed, ship, and hand it off clean.

The process
01

Discovery

A few conversations to understand how your business actually works — where time and money are quietly disappearing, and what's worth solving first. Low lift. High clarity.

02

First build

We tackle the highest-impact item first. You see something real before committing to anything long-term. No decks, no roadmaps — working software.

03

Ongoing or done

Some clients need one thing built. Others want a standing partner who stays in the loop and catches the next opportunity. Both work. No lock-in.

About Me
Will Duke

10+ years shipping real products at real scale.

I'm Will Duke, and I've built products used by tens of millions of customers across several Fortune 500 companies. The work I enjoy most though is what comes before any of that — sitting down with someone and figuring out what's actually slowing their business down, then building something that fixes it. Not a six-month enterprise roadmap. Just practical solutions, built fast, and right sized for your business.

Ready to build something?

Let's talk about what AI can actually do for your business.

Book strategy call →
9:41
Finish Line Forecast
Select race⌄
Portland Marathon
Seattle Marathon ✓
Vancouver Marathon
Full
Half
Female
Male
NB
18
10:30
Calculate Results→
✦
Input ready

Athletes provide their race and info so the forecast can return results specific to that course, field, and profile.

●Runner profile
HalfDistance
MaleGender
35Age
7:41/mi Pace
Conservative8:00
Goal7:41
Stretch7:25

Seattle finish distribution

Historical finish pattern
i
7:41/mile
3:21:31Goal scenario
#11 MTop 9% overall
Race forecast
3:21:31 At 7:41 / mile
Top 9%
3:18–3:25 Expected band
#7 Projected placement
✦
Athlete insight

At 7:41 pace, this runner projects well ahead of the field and competitive within M35–39.

◎
AI recommendation Seattle's rolling course rewards steady tempo strength and controlled descents. Prioritize tempo runs and short hill repeats.
Step 1 of 3

Your race, your pace.

Athletes provide their race, demographics, and target pace so the forecast can return results specific to that course, field, and profile.